The best way to get more subscribers to your email list is to offer an incentive – usually in the form of the free downloads after opt-in.

And the next natural question is how can you protect the download so ONLY subscribers can get it – without much extra hassle.

Aweber (my email marketing provider) has a good explanation on how to do it, but you can probably replicate similar process with your provider, like Mailchimp (paid accounts only):

Secure Your Download

So, you need to make sure that the people who are getting that download are actually subscribers.

  1. On your thank-you page, instruct them to check their email and confirm their address (by clicking on the link that appears in the confirmation message).You may want to refer to our pointers on helping subscribers verify.
  2. Put the download on another page of your site, and redirect people there after confirming.
  3. Include a link to that download page in your autoresponder message also, for subscribers who may have accidentally closed the download page after confirming.

Now, not only are you providing that download/bonus to subscribers, you’re ensuring that you collect a valid email address for each of them.

And you’re giving them two chances to get the download

 

Read the full article here: http://blog.aweber.com/email-marketing/how-to-tie-a-download-to-your-opt-in-form.htm

If it seems like too much hassle or you need any other help with your email marketing, get in touch!

I have several email marketing packages from stand alone mailing to complete set-up including even gorgeously formatted ‘freebie’  in the form of pdf ebook, worksheet or brochure.

*Some of the links on my blog are affiliate links – which means I receive small commission, if you decide to buy, at no cost to you. So, for instance, if you sign up for Aweber trial – I would receive around .33cents.


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